Certified in Corporate Governance by the Spanish Institute of Directors and Board Members (ICA)
Master's in General Management (IESE) and Master's in Marketing Communications (UCLA, Los Angeles)
Degree in Advertising and Public Relations, Complutense University of Madrid
Degree in Tourism Business and Activities, Rey Juan Carlos University
Professional Experience
CEO, Bendit Thinking (June 2014-present)
Member of the Board of Directors of AXA Seguros (Dec. 2015-present)
Trustee of the AXA Foundation (Sept. 2018-present)
Chairperson of the Board of Directors of 24/7 (March 2020-present)
Partner and Board Member of Freedom and Flow Company (Jan 2020-present)
Member of the Advisory Board of the Higher Institute of Negotiation, Francisco de Vitoria University (Oct. 2016-present)
Co-founder of Next International Business School (Jan. 2014-present)
Other positions
President of AINACE (Ibero-American Association for Applied Neuroscience in Communication and Economy) and Spain Chair for Neuromarketing Science and Business Association (NMSBA)
Board Member of APD (Association for Management Progress)
CEO of Mediabrands and Co-founder and Vice-President of the Mobile Marketing Association (NMSBA)
Digital & Innovation Advisor to Natura Bissé International
Partner, ideas4All Innovation
Member of the Board of Directors of the European Institute of Sales
Vice-President for Innovation, Iberia Division, McCANN World Group Spain
CEO of Universal Mc CANN Spain (Interpublic)
Volunteer Activities
Trustee of the CurArte Foundation
Ambassador for the Promete Foundation
Awards
Named one of Spain's Top 100 Women Leaders in the Innovation category (2012)
Awarded the Directivo Plus Award in 2008, in the large company category
