"Ponle Freno" Campaign

In July 2012, AXA and Spain's Antena 3 television network formalized an agreement under which the AXA Foundation became a strategic partner in the campaign. This initiative is a platform for social action aimed at improving road safety. Since then, the partnership has created campaigns to raise awareness of road risks through research, awareness-raising initiatives, institutional activities, and marathons.

The AXA Foundation participates in the regular meetings of the "Ponle Freno" expert committee and in the annual awards, which are presented to both distinguished individuals and institutions that have made significant contributions to road safety.

Learning Center
"Ponle Freno" - AXA

The main aim of this project is to leverage AXA's knowledge and expertise as leading motor insurer by producing studies and sharing them through the media. It also analyzes AXA's historical accident data and launches new initiatives based on the findings of the studies and reports produced.

The
Ponle Freno racing circuit

With the aim of expanding the platform's commitment across Spain the "Ponle Freno" races were created and are now part of a circuit that has become an unmissable event for society in the field of road safety.